Customers are hypersensitive to user experience and won’t consider a product that doesn’t have a professional look-and-feel. Our User Experience team members understand the banking industry and consider the customer and business needs as they design and write content. They consider all possible customer scenarios, success criteria, eliminate customer hurdles as they develop customer journeys, user stories, and success criteria.
Test your latest idea with your customers before investing a lot of money developing it. Skilled designers can quickly develop a proof of concept, iterate with stakeholders, and evaluate the product value with the target audience.
Optimize every step in the customer journey by watching customers perform them. Facilitated usability test sessions expose customer frustrations while providing actionable feature enhancements.
Abandonment & Adoption
Optimize the return on your marketing investment by removing all customer adoption hurdles identified in user sessions. Increase adoption by identifying behavioral triggers and providing persuasive and contextual content that addresses customer needs.
Our Product managers take accountability for the successful delivery of a product or service. They collect requirements and define business logic by working closely with the business, technology, digital experience, legal and compliance to ensure a successful on time delivery.
Minimal viable products can get you started, but inevitably there is a long list of enhancements and bugs that need to be quickly addressed. Our product managers industry expertise can help Banks identify high impact value added initiatives.
Establishing and monitoring the Key Performance Indicators (KPIs) and Service Level Agreements (SLAs) is critical to the long-term success of any product or services. Exposing, capturing, and developing quantitative reports to allow banks to track your Return on Investment (ROI), adoption, and engagement.
Product managers understand project dependencies, resource constraints, budgets, and their impact on the project delivery times. They quickly escalate and resolve project impediments to ensure a successful project delivery. Product Managers also work closely with the client to make sure the new features are effectively operationalized.
We don’t leave you with a flashy PowerPoint deck and expect you to figure it out how to implement it. Our application development resources provide a cost-effective way to make digital strategies a reality. Our application development team has the right subject matter experience to build, test and deploy the latest banking innovations.
Deploying and API-driven architecture not only allows you to control your experience and road map, but it enables you to expand your product offerings with strategic FinTech partnerships.
Build vs. Buy
Buying out-of-the-box software is the only option for most small banks. They are not staffed to build new features or platforms in-house. Our developers can prevent a disjointed experience as customers bounce between different platforms in a single customer journey.
While there has been little innovation in traditional banking products, there has been tremendous disruptions from FinTech technologies. The Application development team can help identify the best FinTech technologies and provide the necessary deployment experience.
Banks are loaded with manual processes that are time consuming, error prone, and slow. Our robotics experts can automate these manual processes, improve customer satisfaction and employee morale while driving significant efficiency gains.
Banks are sitting on a goldmine of customer information but are doing a poor job of leveraging it to better serve their customers. Our marketers can target prospects based on life events or identify the next best offers for existing customers based on behavioral, transactional, or portfolio information.
Search Engine Marketing (SEM)
Paid advertising can significantly increase brand awareness or product sales by targeting potential customers by site behaviors, location, life stage, income, age and more. Our experts identify strategic marketing partners, develop campaigns, and continuously optimize every ad based on customer engagement and ROI.
Search Engine Optimization (SEO)
Make sure your site is at the top of search results when potential customers search on banking terms. Our experts optimize your web site code and content to be effectively indexed and scored by the major search engines.
Increase funnel effectiveness by providing the right content the right customer by personalizing your website. By scoring customer website behaviors you can begin categorizing the customer into segments and ensure every contact is relevant.